{"product_id":"goldwell-elumen-play-semi-permanent-oxidant-clear-4-0-fl-oz-120-ml","title":"GOLDWELL ELUMEN PLAY Semi-Permanent Color Oxidant-Clear 4.0 oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"g-HeadingTitle__titleBlock__titleBox__title l-HeadingTitle__titleBlock__titleBox__title\"\u003e\n\u003ch2 class=\"g-HeadingTitle__h2 l-HeadingTitle__h2\"\u003e\u003cspan class=\"cmn-richtext\"\u003e\u003cspan\u003eBENEFITS\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"g-Text l-Text\"\u003e\n\u003cp class=\"cmn-richtext\"\u003e\u003cspan\u003eCompact assortment.\u003cbr\u003eWith up to 100% fading on tone.\u003cbr\u003e\u003cbr\u003eLasts up to 10-15 washes.*\u003cbr\u003e\u003cbr\u003e8 out of 10 stylists perceive an improved hair structure.**\u003cbr\u003e\u003cbr\u003e83% rate the shine better than a leading competitor.**\u003cbr\u003e\u003cbr\u003eMore than 60% rate the hair feel after coloration with Elumen Play better\u003cbr\u003ethan leading competitors.**\u003cbr\u003e\u003cbr\u003e60% of stylists rate the color brilliance better than leading competitors.**\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":45452136939658,"sku":"","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/0487\/6426\/files\/goldwell-elumen-play-semi-permanent-hair-color-clear-4oz-min.jpg?v=1725910318","url":"https:\/\/hairbarn.co\/products\/goldwell-elumen-play-semi-permanent-oxidant-clear-4-0-fl-oz-120-ml","provider":"Hair Barn Co LLC","version":"1.0","type":"link"}