{"product_id":"goldwell-elumen-play-semi-permanent-hair-color-4-oz-orange","title":"Goldwell Elumen Play Semi Permanent Hair Color 4 oz - Orange","description":"\u003cp\u003e\u003cstrong\u003eEXPERIENCE A DIFFERENT WAY OF CREATING COLOR.\u003c\/strong\u003e\u003cbr\u003eA different direct dye system with stunningly different result.\u003c\/p\u003e\n\u003cp\u003eSemi-permanent direct dyes create color intensity by sitting on the outer and inner levels of the cuticle. \u003c\/p\u003e\n\u003cp\u003eDirect dye designed to fade on top up to 100%. Lasts up to 10-15 washes*\u003c\/p\u003e\n\u003cp\u003eProvides outstanding color shine and brilliance.\u003c\/p\u003e\n\u003cp\u003eBoosts the health of the hair to make the hair look like it’s glowing. \u003c\/p\u003e\n\u003cp\u003e8 out of 10 stylists perceive an improved hair structure.\u003c\/p\u003e\n\u003cp\u003e83% rate the shine better than a leading competitor.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cstrong\u003eMix, apply \u0026amp; time:\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cul\u003e\n\u003cli\u003eMix Elumen Play hair color in any color mixing bowl.\u003c\/li\u003e\n\u003cli\u003eApply the color where desired to dry hair and be sure to saturate the hair completely for the best results.\u003c\/li\u003e\n\u003cli\u003eProcess for 30min without heat or 20min with heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003col start=\"2\"\u003e\n\u003cli\u003e\u003cstrong\u003eRinse, shampoo, care.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cul\u003e\n\u003cli\u003eWhen it’s time, rinse completely without emulsifying.\u003c\/li\u003e\n\u003cli\u003eFollow with Elumen shampoo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFinish with your favourite Elumen conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHD MAX Technology\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShine \u0026amp; Care Technology\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGives outstanding color shine, brilliance and hair that is healthy-looking (Glow Effect).\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":45452131303562,"sku":null,"price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/0487\/6426\/files\/images_b0e44470-22e1-43f1-84d6-cf741364d0f8.jpg?v=1729122474","url":"https:\/\/hairbarn.co\/products\/goldwell-elumen-play-semi-permanent-hair-color-4-oz-orange","provider":"Hair Barn Co LLC","version":"1.0","type":"link"}